Be yourself, put on your Red Bowler Hat and start the party!
Distilled and matured in Scotland; bottled by Alexandrion Saber Distilleries 1789
A masterful blend of single grain and single malt scotch whiskies married to produce a smooth well rounded blended scotch whisky.
Red Bowler, being a genuine Scotch Whisky, is wholly matured in Scotland, defined as a combination of one or more Single Malt Scotch Whiskies with one or more Single Grain Scotch Whiskies, according to a secret recipe. The specific characteristics of Red Bowler (full-balanced, daring unique character) are given by the differences in the production process: the geography, geology and climate of Scotland; the skills and knowhow of the distiller and the Master blender.
An unconventional brand that doesn’t follow the norm, rebellious and modern inviting you to “Put your drinking hat on!” Break down boundaries and bring people together to drink scotch! “Hats on” seems like a mood, a state for having fun, enjoying a good time irrespective of the background or previous events, leaving aside any worry and simply having fun. It generates connection and emotions, as people find it suitable in various places and circumstances a regular night in the club, parties, special events, music events etc.
Red Bowler was inspired by the Bowler hat; a hard felt hat with a narrow brim and a rounded crown designed in 1849 by Lock & Co’s chief hatters, Thomas and William Bowler (hence the name), for the British middle class.
These attributes are also reflected on the palate, giving it a full refined after- taste. Plenty of flavour - a noble blend.
Only water as defined in section (6) of Annex I to Regulation (EC) No 110/2008 is used to adjust the alcoholic strength. Adjustments to alcoholic strength prior to maturation, and prior to bottling, are by the addition of potable water, which may be purified, for example by distillation, demineralisation, or reverse osmosis.
The colour of Scotch Whisky derives primarily from the maturation cask. Colour may be adjusted by the addition of plain caramel colouring, but the resultant colour should not exceed the natural range that can be derived from maturation casks. Plain caramel is a colouring and is not for flavouring or a sweetening.
The aroma and flavour derive from the distillation of a fermented substrate, made from malted barley with or without other cereals, followed by maturation in oak casks. Blended Scotch Whiskies derive their characteristics from the interaction of their single whisky components, which have been chosen to complement each other.
Filtration is performed prior to bottling to remove any particles of wood which have accumulated in the spirit during the maturation process. Red Bowler is also chilled filtered prior to bottling to remove what is referred to as ‘haze floc’ without removing colour, flavour or aroma.
The cool and damp Scottish climate provides ideal conditions during maturation to produce a very different spirit than would be produced by maturation in different climatic conditions. For that reason, it is required that all maturation of Scotch Whisky must take place in Scotland i.e., it cannot be matured for any period of time in another country.
Red Bowler's master blender seeks to produce a final blend which is as close in colour to the previous batches produced over the years.